Atlantic BT

Overview

Atlantic BT is a full-service digital agency that provides a range of digital solutions, including custom web development, digital marketing, UX/UI design, and enterprise content management, with a founding date of 1998. The agency focuses on delivering tailored strategies and implementations for clients across various industries, emphasizing solutions that integrate user experience with technical execution.

The agency’s services are designed for organizations requiring comprehensive digital support, from initial strategy and design through to development, deployment, and ongoing optimization. This includes building custom web applications, developing e-commerce platforms, and implementing digital marketing campaigns. Atlantic BT positions itself as a partner for businesses looking to enhance their digital presence and operational efficiency through custom technology solutions.

Atlantic BT's approach often involves addressing complex enterprise requirements, such as integrating disparate systems, migrating legacy platforms, or developing custom functionalities for specific business processes. Their work in enterprise content management (ECM) aims to streamline how organizations create, manage, and distribute digital content, often leveraging platforms like Optimizely (formerly Episerver) or Kentico, which are frequently chosen for their scalability and integration capabilities in enterprise environments. This focus allows them to support large-scale digital initiatives that require careful planning and execution.

For digital marketing, Atlantic BT develops strategies that encompass search engine optimization (SEO), paid media, content marketing, and email marketing. These strategies are often integrated with analytics platforms to track performance and inform future optimizations. Their e-commerce solutions cover platform selection, custom feature development, and integration with payment gateways and inventory systems, aiming to create scalable and secure online retail experiences. The agency's UX/UI design process incorporates user research, wireframing, prototyping, and user testing to ensure that digital products are intuitive and meet user needs, aligning with principles of human-centered design as discussed by industry groups like the Nielsen Norman Group, which emphasizes usability. This integrated service model is intended to provide clients with a centralized point of contact for their digital needs, from initial concept to ongoing maintenance and growth.

Key features

• Custom Web Development: Design and build bespoke websites and web applications tailored to specific business requirements, frequently using modern frameworks and content management systems.
• Digital Marketing Strategy: Development and execution of integrated digital marketing campaigns, including SEO, paid search, social media, and content marketing, focusing on measurable outcomes.
• E-commerce Solutions: Creation and optimization of online stores, including platform selection (e.g., Shopify Plus, Magento, BigCommerce), custom feature development, and integration with third-party systems.
• UX/UI Design: User research, information architecture, wireframing, prototyping, and user testing to create intuitive and effective user experiences and interfaces.
• Enterprise Content Management (ECM): Implementation and customization of ECM platforms to manage digital assets and content workflows for large organizations.
• Website Audits and Optimization: Performance analysis, security reviews, and ongoing optimization services to ensure digital properties remain efficient and secure.
• Data Analytics and Reporting: Setup and configuration of analytics tools, providing performance insights and regular reports to inform strategic decisions.

Pricing

Atlantic BT utilizes a custom enterprise pricing model. Specific project costs are determined after initial consultations and scope definition, reflecting the bespoke nature of their services.

Common integrations

• Content Management Systems (CMS): Integration with platforms like Optimizely, Kentico, and WordPress for content management and publishing.
• E-commerce Platforms: Connectivity with Shopify Plus, Magento, and BigCommerce for online retail operations.
• CRM Systems: Integration with Salesforce, HubSpot, and other customer relationship management platforms for data synchronization and personalized experiences.
• Marketing Automation Platforms: Connections with Klaviyo, ActiveCampaign, and Mailchimp for email marketing and automated campaigns.
• Analytics Tools: Setup and integration with Google Analytics, Google Tag Manager, and other reporting tools for performance monitoring.
• Payment Gateways: Integration with Stripe, PayPal, and other payment processors for secure online transactions.
• Third-Party APIs: Custom integrations with various APIs to extend functionality, such as shipping providers, inventory management systems, and social media platforms.

Alternatives

• Huge: A global experience agency focusing on digital transformation, product development, and marketing.
• Razorfish: A digital agency specializing in customer experience, technology, and media solutions.
• Accenture Song: A creative technology and experience agency within Accenture, offering end-to-end services from design to operations.

Getting started

Engaging with Atlantic BT typically begins with an initial consultation to discuss project requirements, business objectives, and potential solutions. For developers or technical buyers evaluating potential partners, understanding their process often involves reviewing case studies and technical capabilities. While there isn't a direct API or SDK to "get started" with Atlantic BT, a common initial step for any custom web development project involves defining the technical scope. Below is a simplified example of a foundational index.html file, representing a basic starting point for a web project, which would then be expanded upon by an agency like Atlantic BT:

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Welcome to Our Project</title>
    <style>
        body {
            font-family: Arial, sans-serif;
            line-height: 1.6;
            margin: 0;
            padding: 20px;
            background-color: #f4f4f4;
            color: #333;
        }
        .container {
            max-width: 800px;
            margin: auto;
            background: #fff;
            padding: 30px;
            border-radius: 8px;
            box-shadow: 0 0 10px rgba(0, 0, 0, 0.1);
        }
        h1 {
            color: #0056b3;
        }
        p {
            margin-bottom: 20px;
        }
    </style>
</head>
<body>
    <div class="container">
        <h1>Project Kick-off Site</h1>
        <p>This is a placeholder for our new web development project. Atlantic BT will help us define and build the comprehensive digital experience.</p>
        <p>Key areas to be addressed include:</p>
        <ul>
            <li>User Experience (UX) Research and Design</li>
            <li>Back-end Architecture and Database Design</li>
            <li>Front-end Development and Accessibility</li>
            <li>Content Management System (CMS) Integration</li>
            <li>Digital Marketing Strategy & Implementation</li>
        </ul>
        <p>Contact us to learn more about the project scope and next steps.</p>
    </div>
</body>
</html>

This basic HTML structure would serve as an initial file, which would then be iterated upon with designs, interactive elements, and backend logic by the agency's development team. For specific project inquiries, direct engagement through Atlantic BT's official contact channels is the standard procedure, as is common for agencies providing custom enterprise solutions.